2009年11月14日土曜日

“China Approves Disney Theme Park in Shanghai”


“China Approves Disney Theme Park in Shanghai”

http://www.nytimes.com/2009/11/04/business/global/04disney.html?_r=1&scp=1&sq=China%20Disney&st=cse

The Walt Disney Company has won approval from the central government of China to build a Disneyland-style theme park in Shanghai. It would be a little bigger than Disneyland in Anaheim, California, and on par with the parks in Paris and Tokyo. Shanghai Disneyland will be a Magic Kingdom-style theme park which has a mix of shopping areas, hotels. Also it will sprawl across 1,000 acres of the city’s Pudong district and the theme park occupying about 100 of those acres. Analysts estimate the initial park, Shanghai Disneyland, - not including hotels and resort infrastructure – will cost $3.5 billion. The new Disneyland in Shanghai is expected to open in five or six years, around 2014.

The reason that Disney tried to make a Disneyland in Shanghai is to expand the consumption in Shanghai. Because China has been changed from the world's factory to the market, Disney appreciate the potential of consumption which center of consumption, China, have.

Mr. Iger, the president of Disney, called the approval “a very significant milestone” in a statement, taking care to praise China as “one of the most dynamic, exciting and important countries in the world.”

However, interesting is that the timing of China approves Disneyland in Shanghai. It is speculated that the timing involved President Obama’s inaugural visit to China later this month. In my opinion, this approval may be politically motivated.

One more interesting point is that Disney has opened a chain of language schools in Shanghai, taking care to promise that the goal is to teach children to speak English. This fact looks very interesting. Because China has advanced rapidly in the field of economy and has been changed to the world’s market, the capability of using Chinese is the key to success in recent times when we see the world of business. In spite of this fact, Disney is still trying to expand the power of English.
However, I think this approval and building the new theme park is good for Asian economy and I hope that good influence would come to Japanese economy.

1 件のコメント:

  1. I think that building new theme park in China is good idea because there are a lot of consumer in this country and we can expect to large profit.This project will make much employment and it bring economic effect in the world.However,it is necessary to argue about various problem,for example copyright and so on.And then,it is important to consider about environmental problem.
    I hope that this project will give dream a lot of people all over the world.

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